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4. Age of Site

In Laymen's Terms: The older your website, the better.

I believe it's always had some importance and within the past two years, aging has taken on more signifigance in the ranking factors.
- Scottie Claiborne

Older sites have more weight than newer sites. The age of a website is hard to fake. Plus, search engines figure that if your site has been around for so long, it's probably better than a brand new site.

Your Action: Start today. Be patient. The hard work you put in now to optimize your website may not payoff until next year. The good news is that after next year, you'll have a leg up on new competition.